To: Young physicists (in non-tenured, non-permanent positions)
    [We apologize in case this doesn't apply to you, but if
    you have young physicists at your institution who didn't receive
    this email, please let them know.  Thank you.]

Dear young physicist,

in times of tight budgets, public outreach for science and especially
the picture of science in the Press are of even greater importance than
ever. Have you ever thought about how you would convice a jounalist,
why the research you are doing is exciting and of a great value to
society?  Do you feel you could use some tips and techniques on how to
deal with journalists?  Come to this meeting to profit from the
insights of an expert.

We are glad to invite you to SLAC YPP's next meeting

          "How to get the Press your Physics deserves"

                            with

                          Neil Calder,

          Director of SLAC's Office for Communications

                              on

                     Friday, April 19, 2002

                           at 2:00 pm

                      in the Orange Room

Neil Calder has recently joint SLAC as the new Director for
Communications.  He has worked in a similar position at CERN before.
In his presentation he will give us a checklist of practical
techniques that can help when dealing with journalists:
What do journalists want?  Why are some science stories successful
while others bomb?  What are the protocols between scientists and the Press?
How to react under criticism.  How to get bad press!

Coffee and cookies will be provided.

We look forward to seeing you all there:

        Ben Brau                     (bbrau@slac.stanford.edu)
        Chris Potter                 (potter@graviton.uoregon.edu)
        Abi Soffer                    (abi@slac.stanford.edu)
        Wolfgang Walkowiak (walkowia@scipp.ucsc.edu)
        Amanda Weinstein     (amanda@slac.stanford.edu)

P.S.:  In case you are interested in YPP but you are not able to
attend the meeting, please email Wolfgang to be put on our mailing
list for future information.

'Young physicist' according to the definition of YPP is a person who
is not tenured and not a permanent staff member.
 

Additional Information

Please visit our webpage for additional information on YPP@SLAC:
    http://www-project.slac.stanford.edu/ypp/
Information on the global YPP organization is found at:
    http://ypp.hep.net